Introduction

This course provides an in-depth exploration of the role of technology within the tourism and hospitality industry, examining both historical and contemporary technological impacts. Learners will study management information systems, digital marketing, and the influence of online platforms like OTAs and meta-search engines. The course also addresses data protection, security, and the implications of technology on consumer behaviour and operational efficiency. By understanding the digital environment, students will gain insight into how technology enhances competitive advantage, customer experience, and marketing effectiveness in a rapidly evolving industry.

Learning Outcomes

• Understand the impact of technology on the development and growth of the tourism and hospitality industry.
• Understand the use of management information systems across various tourism and hospitality organisations.
• Understand the digital environment for tourism and hospitality marketing.
• Understand the legal implications of technological change in the tourism and hospitality industry.