Introduction

This unit explores the transformative role of digital technology in the tourism and hospitality sectors. Learners will study digital marketing, social media strategies, and e-commerce trends that enhance customer engagement and drive business growth. The unit also covers digital tools for managing operations, customer experience, and data analytics. By understanding digital trends, learners will be equipped to leverage technology to improve competitiveness and adapt to evolving customer expectations.

Learning Outcomes

• Understand the role of digital technology in tourism and hospitality.
• Understand the impact of digital marketing on tourism and hospitality.
• Understand digital tools for managing customer experience in tourism and hospitality.
• Be able to develop a digital strategy for a tourism or hospitality organisation.