Introduction

This course equips learners with the skills to critically analyse and apply strategic marketing principles within tourism and hospitality organisations. Covering marketing mix, consumer behaviour, and digital marketing, learners explore the specific challenges of attracting and retaining customers in the tourism sector. Emphasis is placed on evaluating strategic marketing models, understanding the impact of social media, and developing comprehensive marketing plans. By the end of the course, students will have the skills to create targeted marketing strategies that enhance brand positioning and customer engagement for both tourism destinations and hospitality services.

Learning Outcomes

• Be able to critically analyse the role of strategic marketing for tourism and hospitality organisations and destinations.
• Be able to develop strategic marketing plans for tourism and hospitality organisations.
• Be able to evaluate markets for new tourism and hospitality products and services.
• Be able to research information from a range of academic and industry sources.