Introduction

This unit covers strategic management and marketing principles within the tourism and hospitality industries. Learners will examine competitive strategies, brand positioning, and market segmentation techniques that drive business success. The unit also addresses the unique challenges of strategic planning in tourism and hospitality, preparing learners to create effective marketing strategies that enhance brand value and meet customer demands in this dynamic sector.

Learning Outcomes

• Understand the principles of strategic management and marketing in tourism and hospitality.
• Understand how to analyse the competitive environment in tourism and hospitality.
• Understand strategies for positioning and branding in tourism and hospitality.
• Be able to develop a strategic marketing plan for a tourism or hospitality organisation.