Introduction

This course is designed to build students’ research skills, focusing on methodologies for addressing management issues within the tourism and hospitality industry. Learners will explore both qualitative and quantitative research techniques, data collection, and data interpretation, culminating in the creation of a research project. Emphasis is placed on evaluating sources, designing effective research strategies, and presenting findings. The course prepares students to conduct research that informs strategic decision-making and contributes to management practices, ensuring they can address real-world challenges with evidence-based solutions.

Learning Outcomes

• Understand challenges to researching management problems in the tourism and hospitality industry.
• Be able to design data collection processes for researching management issues.
• Be able to interpret data collected for research purposes.
• Be able to present complex data in ways that are useful for tourism and hospitality management.