Introduction

This course develops research skills, guiding learners to create and execute a research project in a business context. Students will formulate research questions, conduct literature reviews, and choose methodologies. Emphasis is placed on data collection, analysis, and presenting findings. The course enhances critical thinking and the ability to evaluate research methodologies and outcomes.

Learning Outcomes

• Be able to propose a research project in a business and management context.
• Be able to prepare a research plan and conduct a literature review.
• Be able to carry out research according to the chosen research specification.
• Be able to evaluate research and present results and conclusions.