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Strategic Management

Introduction
1
Syllabus
Overview of Strategic Management
1
Nature of Strategic Management
Learning outcomes
- Describe the strategic management process.
- Discuss the three stages of strategy formulation, implementation, and evaluation activities.
- Define and give examples of key terms in strategic management.
- Describe the benefits of engaging in strategic management.
- Describe the pitfalls in doing strategic planning.
2
Quiz
Strategy Formulation
1
Business Vision and Mission
Learning outcomes
- Explain the need for core values statements in strategic management.
- Describe the nature and role of vision statements in strategic management.
- Identify the characteristics of a vision statement.
- Describe the nature and role of mission statements in strategic management.
- Identify and discuss the characteristics of an effective mission statement.
- Identify the components of mission statements.
- Discuss the benefits for a firm of having clear vision and mission statement.
- Evaluate and write mission statements for different organizations.
2
The External Assessment
Learning outcomes
- Describe the nature and purpose of an external assessment in formulating strategies.
- Identify and discuss 10 external forces that impact organizations.
- Explain Porter’s Five Forces Model and its relevance in formulating strategies.
- Describe key sources of information for identifying opportunities and threats.
- Discuss forecasting tools and techniques.
- Explain how to develop and use an External Factor Evaluation (EFE) Matrix.
- Explain how to develop and use a Competitive Profile Matrix (CPM).
3
The Internal Assessment
4
Strategies in Action
5
Strategy Analysis and Choice
Strategy Implementation
1
Tools to analyse external business environment
2
Monitor and control the implementation of strategic plans
3
Deep Learning
Strategy Evaluation and Governance
Key Strategic Management Topics
Strategic Management Case Analysis
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