Introduction

This course explores the essentials of entrepreneurship, focusing on the development of entrepreneurial behaviour and the process of establishing a business venture. Learners will delve into the role of an entrepreneur in the business landscape, understanding the various theories and practical approaches to entrepreneurship. They will gain insight into opportunity analysis, environmental scanning, and funding sources crucial for launching a business. The course also covers entrepreneurial behaviour, the development of innovative ideas, and the social and economic impact of entrepreneurship. By the end, learners will be equipped with the skills to initiate and sustain their own ventures, contributing to economic growth and social stability.

Learning Outcomes

• Understand entrepreneurship in business.
• Understand the promotion of a venture in business.
• Understand entrepreneurial behaviour in business.
• Understand the role of the entrepreneur in business.